Reasons Why Social Media Is One Of The Best Platforms For Auto Dealerships
If you go inside an auto dealerships place, you might be able to see a seemingly bored car salesman who is trying his best not to look uninterested and tired whilst sitting on his chair, waiting for people to come into the store so that he can talk to someone about how great their car deals are. You may have also overheard their sales managers telling them these stuff below:
It is a waste of time to splurge into social media
Social media is never a means to have some traffic going on
Figuring Out Resources
Social media is not that much of a use for auto dealerships
Study: My Understanding of Sales
If you’ve already went inside a ton of auto dealerships businesses, you may have probably wondered as to how the sales managers address their employees whose jobs are to wait on their desks for potential customers to come inside the store.
If you hear those sales managers blabbing about how social media never contributes to the traffic needed for their business to prosper, you will most probably wonder then if those advertisements and television commercials actually brought traffic into their business.
This would then obviously lead to the most important question: how much has the outbound marketing benefited for them since we only see those salesmen and saleswomen getting bored about the fact that they have not interacted with customers yet since the last few hours of being on duty?
Unfortunately, a ton of these car dealerships still work as though they are trying to have their horses sold to a ton of buggy buyers. Years ago, travelers would usually go to local livery stables to find horses or buggies that they can purchase.
These livery stables back then had their own blacksmiths to do some repairs on horseshoes and buggies and they also have stable hands to have the horses of the customers curried. The livery stable owner is responsible for the selling and renting of the horses in the livery stable. These livery stables back then used simple stuff to market their store, like some referrals from folks who have had their services, some signage across town, and newspapers ads.
Lets us now tackle on the twentieth century.
People in the twentieth century have already made use of vehicles to help them transport from one place to another. Auto dealerships have basically replaced the then livery stables.
Social media then emerged as technology was introduced to better the civilization that human beings experience today. If you think businesses can never use social media as a platform for them to have their products and services known to the world and also use it as a means for their marketing strategies, then they are basically insane to think so.